Is Your Google AdWords Campaign A Big "Black Hole," Spending Money With No Results?

Do You Wish You Had Access To A Marketing Expert, But Can't Afford To Spend Thousands on Hiring One?

Would You Like To Have A "Sounding Board" For New Ideas, a Fresh Perspective On Your Online Strategy?

Start Making Money By Putting The Latest Online Marketing Techniques To Work For You!

Join the Internet Insider Circle

A new membership-only group, hosted by Online Marketing Expert Lana Goldenberg

I have been fortunate to learn Online Marketing from some of today's most influential marketers, and I am confident that I can give YOUR business a powerful boost as well.

I have a thriving private coaching business, where I help entrepreneurs turn their websites into Lead Generation MACHINES. I LOVE working with my clients individually, but as with any consulting business, there are so many hours in the day.. so my practice is FULL!

In April, I launched a sold-out 7-Week Google AdWords Bootcamp, where I shared with a great group of entrepreneurs my secrets and proprietary tools for getting the most out of their advertising dollars. As early as week 3, one of my Bootcamp students reported an increase in leads in sales, based on just ONE technique I taught her!

The #1 Reason Entrepreneurs Fail With Google AdWords

Google AdWords is a powerful marketing tool, capable of growing ANY business. It offers a dizzying variety of tools and options, which -when used correctly - can change the way you do business!

However, most businesses FAIL with Google AdWords, because they lack the preparation and structures needed to take full advantage of all that Google as to offer.

The truth is, you can set up the world's most detailed and intricate Google AdWords campaign and generate THOUSANDS of visits to your website, only to find that those clicks don't convert into customers. Which means you just wasted your valuable advertising dollars!

To REALLY take advantage of Google's power and sophisticated tools, you must:

  1. Have a clear understanding of your "Lead Funnel," starting from the moment your prospect sits down at the computer to type in a Google search
  2. Build out your customer "Avatar" - a very detailed and personalized picture of your target customer.
  3. Plan out the entire conversion path, or paths, for the various customer segments and products.
  4. Calculate how much a visitor or lead is worth to you over time, so you can have an intelligent and thought-out approach to Google AdWords, not a "shot on the dark."
  5. Write clear, crisp copy that gets the customer to take an action.. because you don't get a second chance to "pitch" them once they've left your page (but you've already paid for the click!)
  6. Update your website structures and possibly design a custom landing page, just for your Google leads.
  7. Have a solid plan for following up with your leads, to maximize the return on your advertising investment.

..and ONLY AFTER these 7 steps are completed, you can actually turn on your Google AdWords campaign. Which will bring up more questions, options to consider, and avenues to grow your business.

So, it's really not as simple as "set and forget" with Google AdWords.. Even if you already have a solid keyword list and ads ready to go.

Good news is, I have developed a new program to not only help you get started with Online Marketing, but to offer guidance and support for your ongoing efforts, so you can continue attracting new clients with Google.

The Key To Ongoing Online Marketing Success (i.e. Making Money Online Month After Month, Year After Year)

In today's world, technology is changing by the second. What does this mean for your Online Marketing Strategy? Imagine that:

  • The powerful AdWords campaign that generated hundreds of leads for you 6 months ago may have lost momentum, due to a new feature or policy Google introduced.
  • The hottest Social Networking site where you have hundreds of fans is losing users to a new rival.. so you have to start over.
  • A new video player has emerged, making it easier than ever to add compelling content to your landing page.. so now every site (not just yours) has a video intro.
  • Not to mention that a new competitor could have entered your space, bidding on your keywords and driving up the costs for you.

How do you keep up with all the changes? While you also have a business to run.. You can't be spending every waking minute chasing the latest technology, updating your site, and testing new ideas.

This is precisely when you can benefit from having a Marketing "Sounding Board" -- an expert or a group of experts to offer impartial feedback on your ideas, the challenges you are facing, or even to brainstorm a new Online Marketing Strategy for you.

Introducing The Internet Insider Circle

Here are some typical questions I receive on a daily basis:

  • My target is married women in their 40s, who are struggling to keep their marriage together. Which keywords can I use to best target this audience online?
  • I have tried Google AdWords, and my keywords are generally costing about $0.70 per click. How do I know if that's the right amount to pay?
  • I have a physical store where we offer individual attention to everyone who walks in. How can I replicate this experience on my website?
  • My product is a weight loss information kit; there are so many potential markets! How do I determine where to start?
  • My service is business-to-business, what is the best place to reach the corporate audience?
  • I have a retail site; what sign-up incentives can I offer the people who visit my site, besides a discount?

I developed the Internet Insider Coaching Circle as a forum to address these and many other questions. As an Internet Insider, you will have direct access to me, and will also benefit from learning how other entrepreneurs are applying the latest technologies to grow their businesses. This is a powerful combination!

Here Is What You Will Get As An Internet Insider

  • A guaranteed rate membership for 12 months.
  • Two 90-minute group coaching calls every month. We "meet" online every other Thursday at 9:30 am. These calls are a fantastic opportunity to get my personal feedback on your questions, ideas, and challenges. Plus, you will learn from other Insiders on the call!
  • Recordings of each session, in case you miss the live call or need a review.
  • My updates on the latest Online Marketing techniques as I develop and apply them in my private coaching practice.
  • Actionable ideas that you can apply to your Online Marketing strategy right away, and start getting a higher ROI for your advertising dollars.
  • Guest speakers on hot topics, such as Social Networking, Copywriting, Web Design, and more.
  • My favorite online resources, to help you become a more efficient marketer.

How Will It Work?

  • Every 2nd Thursday, I host a conference call from 9:30 am to 11:00 am
  • That's a total of 24 calls over the year! Not counting bonus calls and specials.
  • All calls will be recorded and archived, for access by Internet Insiders only.
  • Ask your questions live or submit them by email ahead of time.
  • In addition, I will periodically share my "goodies" the latest tools and resources I develop and/or discover through my private coaching practice.

My Special Rate for September Only is $197/month (or $1,997 for a year)

On October 1st 2009, the rate goes up to $297/month (or $2,997 for a year)

I developed this program for the entrepreneur who is ready not just to set up Google AdWords, but, more importantly, to continue improving on initial results, and to implement the latest ideas, for continued success.

Here Is Why A Charter Membership Is A Great Value

  • Book today and save 33%; the rate goes up to $297/month on October 1st.
  • You get ongoing support for your Online Marketing campaigns
  • I will teach you how to save THOUSANDS of advertising dollars on Google AdWords, or any other marketing channel. My goal is not for you to spend more, but to get more results.

Are You Ready To Get Started?

There are just a few requirements to become an Internet Insider:

  • You need to have a live website, and the technology resources to make updates to it. I will not ask you to make major changes, but you may need to update links or copy, or add tracking code to your website.
  • You need to have a revenue-generating product or service, or at least a solid plan for creating one.
  • Most importantly, you need to be open to feedback from me and other people on the calls, and to trying new strategies.

Yes, I meet the requirements above and I am ready for Ongoing Online Marketing Success:


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"Lana's techniques helped me dramatically increase the number of people seeing my site, buying our bags AND signing up for our e-zine! She demystifies the whole Google AdWords process so that you draw in the customers you want, not just the looky-loo's." - Marty Heebner, ReBagz.com

"One of the most effective parts of working with Lana was how she used the participants' real-life businesses as examples and case studies. Even though she would guide one person through solving their business issue, she always made sure her direction and ideas were examples that we all could learn from. While I always was able to ask my questions and get practical responses, it was equally valuable to listen to other entrepreneurs and learn from their experiences." - Bobbi Palmer, Relationship Coach for Grown-up Women, DateLikeaGrownup.com